Financial Data and Key Metrics Changes - The company has improved its EBITDA margin from 3% three years ago to a projected 18% this year, with gross margins running around 48% [8][19][34] - The company is approaching $1 billion in revenue and sees a potential market growth from $3 billion to $10 billion in the next decade [5][45] Business Line Data and Key Metrics Changes - The company has successfully built a strong business and competitive moat through investments in manufacturing capabilities, retail fridge availability, and brand equity [5][41] - The operational improvements over the last couple of years have been significant, contributing to the current financial performance [8][66] Market Data and Key Metrics Changes - Consumer sentiment has negatively impacted growth rates, with the second quarter showing the worst consumer sentiment on record [6][12] - Despite the slowdown, the existing user base remains strong, indicating that the category is sticky [7][34] Company Strategy and Development Direction - The company aims to adapt its messaging to target consumers who are considering trading up to higher-quality dog food [21][22] - The focus is on attracting high-value consumers, referred to as MVPs (Most Valuable Pet Parents), who are expected to spend more on Freshpet products [35][36] Management's Comments on Operating Environment and Future Outlook - Management believes the current slowdown is a temporary phenomenon and expects to return to growth as consumer sentiment improves [6][61] - The company is well-prepared for increased competition in the fresh dog food market and believes that new entrants will ultimately benefit the category [39][44] Other Important Information - The company has reduced its capital expenditure (CapEx) forecast for the year to about $175 million, down from an initial outlook of $250 million [53] - New technology is being tested that could significantly improve bag margins and production efficiency [48][52] Q&A Session Summary Question: What are your expectations for top line growth this year? - The company is focusing on adapting its message to consumers and targeting advertising to those likely to trade up their dog food [21][22] Question: Can you describe the strategic shift towards MVPs? - The goal is to build a loyal base of consumers who feed Freshpet as their main meal, focusing on high-value consumers [35][36] Question: How does the company view the increased competition in the fresh dog food market? - The company welcomes competition and believes it will raise awareness of the benefits of fresh pet food, ultimately benefiting the category [39][44] Question: What is the breakdown of your CapEx? - The company spends about $20 million on maintenance capital, $20 to $25 million on fridges, with the remainder for capacity expansion [53][54] Question: How is the company managing its margins amid the slowdown? - Management is confident that margins can be maintained even with slower growth, projecting an 18% EBITDA margin for the year [66]

Financial Data and Key Metrics Changes - The company has improved its EBITDA margin from 3% three years ago to a projected 18% this year, with gross margins running around 48% [8][19][71] - The company is approaching $1 billion in revenue, with a significant portion of the pet food market still untapped, estimated at $3 billion in retail sales for fresh and frozen products [4][5] Business Line Data and Key Metrics Changes - The company has seen a slowdown in new user acquisition due to weak consumer sentiment, although the existing user base remains strong [6][7] - Household penetration growth rates are in the high single digits overall, with mid double digits for the most valuable pet parents (MVPs) [38] Market Data and Key Metrics Changes - Consumer sentiment has been at its lowest, impacting the willingness to adopt dogs and trade up to premium dog food [6][12] - The company expects the dog food category to continue growing, with long-term trends favoring premiumization despite short-term fluctuations [11][14] Company Strategy and Development Direction - The company aims to maintain a competitive edge through strong manufacturing capabilities and brand equity, preparing for increased competition in the fresh pet food market [44][46] - The focus is on targeting high-value consumers (MVPs) who are likely to feed Freshpet as their main meal, enhancing brand loyalty [39][40] Management's Comments on Operating Environment and Future Outlook - Management believes the current slowdown is a temporary phenomenon and remains confident in the long-term growth potential of the fresh pet food market [64][67] - The company is adapting its advertising strategy to better communicate the value of fresh food to consumers, particularly in a challenging economic environment [21][22] Other Important Information - The company has reduced its capital expenditure (CapEx) forecast for the year to about $175 million, down from an initial outlook of $250 million, allowing for more free cash flow [56][58] - New technology is being tested that could significantly improve bag margins and production efficiency, with expectations for implementation in the coming years [50][53] Q&A Session Summary Question: What gives you confidence in your ability to hit long-term margin targets? - Management expressed confidence in achieving 48% gross margin and 22% adjusted EBITDA margin by 2027, contingent on steady sales growth [19][20] Question: Can you talk about your expectations for top-line growth this year? - The company is focusing on adapting its messaging to attract consumers willing to trade up, while also expanding distribution channels [21][23] Question: How do you foresee the competitive landscape evolving? - Management believes they are well-prepared for increased competition and that new entrants will ultimately benefit the category by raising awareness [42][46] Question: What are the key themes from investor meetings? - Investors are concerned about the current slowdown but are reminded that it does not diminish the long-term opportunity in the market [64][66]

Financial Performance - Net sales reached $263.2 million, a 17.6% year-over-year increase[14] - Adjusted Gross Margin improved to 45.7%, a 40 bps increase[14] - Adjusted EBITDA was $35.5 million, a $5.0 million increase year-over-year, with an Adjusted EBITDA Margin of 13.5%[14] - Operating cash flow was $4.8 million, a decrease of $0.6 million year-over-year[14] Retail Metrics - Total household penetration increased by 13%[14] - Total buy rate increased by 6%[14] - MVP (Most Valuable Pet Parents) household penetration increased by 21%[14] - Cubic feet increased by 7%[14] - Store count increased by 5%[14] - Total distribution points increased by 15%[14] Strategic Initiatives - The company is addressing the current macroeconomic environment by focusing on value products and marketing channels[16, 17, 20] - The company is expanding capacity on-budget and on-time while improving margins[15] - The company expects to end 2025 with $200 million in cash and be free cash flow positive in 2026[65, 69] Guidance - Updated FY 2025 net sales guidance to $1.12 billion - $1.15 billion, representing a 15-18% year-over-year growth[62] - Adjusted EBITDA guidance is $190 million - $210 million[62] - Capital expenditures are expected to be approximately $225 million[62]