Core Insights - The Trade Desk, Inc. has expanded its partnership with HOY, enabling programmatic trading of connected TV advertising inventory through The Trade Desk's platform [2] - HOY will implement advanced identity and access technologies, including Unified ID 2.0 and OpenPath, to enhance targeting precision and advertising efficiency [2][5] Industry Trends - The global connected TV ad spending is projected to exceed $38 billion by 2027, reflecting a significant shift towards on-demand and streaming content [3] - In Hong Kong, over 40% of respondents in a 2024 survey reported a decrease in traditional TV viewing in favor of Internet-based streaming services [3] Company Developments - The Trade Desk highlighted the growth potential of Hong Kong's CTV programmatic advertising market, praising HOY's proactive adoption of UID2 and OpenPath [4] - HOY has successfully integrated UID2 on its CTV platform, which is currently live, while OpenPath is ready for deployment [6] Technology Impact - Unified ID 2.0 offers a next-generation identity solution for the open Internet, focusing on personalized experiences while ensuring user transparency [5] - OpenPath aims to streamline access to premium digital inventory, reducing intermediaries and enhancing revenue potential for publishers [5]

Roku (ROKU) shares rallied 10.4% in the last trading session to close at $82.17. This move can be attributable to notable volume with a higher number of shares being traded than in a typical session. This compares to the stock's 4.3% gain over the past four weeks.The uptick in share price came after the companu announced partnership with Amazon Ads to launch a new integration that could reshape how advertisers reach Connected TV (CTV) audiences. Through Amazon DSP, advertisers can now access an estimated 80 ...

Q1 2025 EARNINGS PRESENTATION May 6, 2025 1 SAFE HARBOR This presentation contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain words such as "guidance," "believe," "expect," "estimate," "project," "plan," "will," or words or phrases with s ...