Core Viewpoint - Alpha Modus Holdings, Inc. has filed a patent infringement lawsuit against MNTN, Inc. to protect its intellectual property and shareholder interests while also expressing a willingness to collaborate with potential adversaries [1][5][6]. Patent Infringement Details - The lawsuit asserts infringement of three key patents that are central to Alpha Modus's technology, which aims to enhance consumer engagement at the point of sale [3][5]. - The specific patents involved include: - U.S. Patent No. 10,360,571: Methods for monitoring and analyzing consumer behavior in real time [5]. - U.S. Patent No. 11,042,890: Systems for enhancing in-store customer assistance using advanced monitoring and sentiment analysis [5]. - U.S. Patent No. 12,026,731: Personalized marketing and advertising linked to real-time consumer interactions and location tracking [5]. Industry Context - Alpha Modus has previously filed similar patent infringement actions against major retailers and advertising networks, highlighting its role as a pioneer in protecting and monetizing technologies within the $60+ billion retail media and self-service kiosk markets [7]. - The lawsuit against MNTN seeks damages, injunctive relief, and validation of Alpha Modus's patents [8]. Company Overview - Alpha Modus Holdings, Inc. is a publicly traded company focused on AI-driven retail and fintech solutions, leveraging a growing patent portfolio to redefine consumer engagement [9].