Everest solidator Acquisition (MNTN)
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MNTN and Magnite Turn Live Streaming's Biggest Moments Into Performance TV for Growth Brands
Globenewswire· 2026-01-22 13:00
Core Insights - MNTN has partnered with Magnite to allow advertisers to reach audiences during live sports and high-engagement programming for the first time [1][2][3] Group 1: Partnership Details - The partnership enables MNTN advertisers, 97% of whom have never advertised on TV before, to engage with audiences watching live content from major publishers [2] - The collaboration allows for high-impact ad formats native to streaming, including home screen placements and pause ads [2][3] - This integration aims to create new revenue opportunities for publishers and enhance the effectiveness of streaming TV advertising [3] Group 2: Market Context - Streaming has surpassed linear TV viewership, increasing demand for premium live content from both advertisers and consumers [2] - Live sports and events are highlighted as powerful moments for advertising, with real-time targeting and measurement capabilities provided by streaming [3] Group 3: Company Background - MNTN is recognized for its innovative approach to Connected TV advertising, making it easier for brands to run TV ads and drive measurable results [5] - Magnite is the largest independent sell-side advertising company, facilitating monetization across various formats including CTV and online video [6]
MNTN and Magnite Turn Live Streaming’s Biggest Moments Into Performance TV for Growth Brands
Globenewswire· 2026-01-22 13:00
Core Insights - MNTN has partnered with Magnite to provide advertisers access to premium live sports, breaking news, and on-demand streaming inventory, marking a significant expansion in advertising capabilities for MNTN users [1][2]. Group 1: Partnership Details - The collaboration allows MNTN advertisers, 97% of whom have never advertised on TV before, to engage audiences during live content from major publishers [2]. - The partnership includes high-impact ad formats native to streaming, such as home screen placements and pause ads, enhancing the advertising experience [2][3]. - This integration aims to create new revenue opportunities for publishers and allows performance-driven marketers to enter the streaming space at scale [3]. Group 2: Market Context - Streaming has surpassed linear TV viewership, leading to increased demand for premium live content from both advertisers and consumers [2]. - Live sports and events are highlighted as powerful moments for advertising, with real-time targeting and measurement capabilities provided by streaming [3]. Group 3: Technological Advancements - MNTN and Magnite are focused on making streaming TV more transparent, measurable, and effective, including the development of an AI-driven contextual taxonomy for improved targeting accuracy [3].
MNTN To Announce Fourth Quarter and Full Year 2025 Financial Results on February 10, 2026
Businesswire· 2026-01-20 21:30
Core Viewpoint - MNTN will release its financial results for Q4 and the full year ended December 31, 2025 on February 10, 2026, after US market close [1] Group 1: Financial Results Announcement - MNTN's financial results will be announced after the close of US markets on February 10, 2026 [1] - A live webcast will be hosted by MNTN management to discuss the results and provide a business update on the same day at 4:30 p.m. Eastern Time [1][2] Group 2: Webcast Details - The live webcast can be accessed through the MNTN investor relations website, with pre-registration available [2] - A replay of the webcast will be available on the investor relations website shortly after the call and will remain accessible for at least seven days [2] Group 3: Company Overview - MNTN is a technology platform focused on performance marketing for Connected TV, offering self-serve technology that simplifies TV advertising [3] - The company has been recognized as one of Fast Company's Most Innovative Companies and featured in INC's Best in Business Issue [3]
MNTN Named to Ad Age's 2026 Best Places to Work for the Third Consecutive Year
Businesswire· 2026-01-20 15:00
NEW YORK--(BUSINESS WIRE)--MNTN (NYSE: MNTN), the technology platform that brings performance marketing to Connected TV, has been named one of the 2026 Ad Age Best Places to Work, an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership. Ad Age revealed the rankings for Ad Age Best Places to Work on Jan. 20 on AdAge.com with a profile on each of the 50 winners. MNTN stands apart by showing that the Hardest Working Software in. ...
Jim Cramer on MNTN: “They Have to Make Money, or Else It Won’t Turn Around”
Yahoo Finance· 2026-01-18 17:48
Company Overview - MNTN, Inc. (NYSE:MNTN) provides a technology platform that simplifies performance marketing on Connected TV, enabling brands to run TV ads efficiently and drive measurable conversions, revenue, and engagement [1] Market Performance - Jim Cramer expressed skepticism about MNTN's stock performance, stating that it is "just awful" and that the company needs to generate earnings per share for a turnaround [1] - Cramer initially viewed MNTN positively but later retracted that opinion, indicating disappointment in the company's performance [1] Investment Potential - Despite the current challenges, Cramer believes MNTN has potential as a company, suggesting it is undervalued compared to its trading price [1] - The company has not met expectations, which Cramer finds unacceptable, indicating a need for improvement in performance [1] Comparative Analysis - The article suggests that while MNTN has potential, certain AI stocks may offer greater upside potential and carry less downside risk, indicating a competitive landscape for investment opportunities [1]
Cramer Calls MNTN 'Awful'—But Says To 'Pull The Trigger' On This 'Great Spec'
Benzinga· 2026-01-15 13:34
Company Insights - Babcock & Wilcox reported a third-quarter EPS loss of 6 cents per share, which was better than market estimates of a loss of 9 cents per share, indicating a potential improvement in financial performance [1] - Babcock & Wilcox's stock has shown significant volatility over the past year, with a 52-week range of $0.22 to $8.58, suggesting a strong recovery from its lows [3] - MNTN, Inc. is facing challenges, with Cramer labeling the company as "awful" and emphasizing the need for profitability to ensure a turnaround [2] Market Performance - MNTN shares fell 2% to close at $11.70, reflecting its struggles in the communication services sector, where it has a market cap of $0.86 billion [3] - Babcock & Wilcox shares decreased by 3.2% to settle at $8.22, indicating market volatility and investor sentiment [3] - MNTN's price target was lowered by Morgan Stanley analyst Matthew Cost from $22.50 to $20.50, reflecting a cautious outlook on the company's future performance [2] Industry Context - The electrical equipment sector, where Babcock & Wilcox operates, is currently navigating shifts in demand amid the global energy transition, which may impact future growth opportunities [4]
MNTN (NYSE:MNTN) FY Conference Transcript
2026-01-14 17:02
Summary of Mountain's Conference Call Company Overview - **Company**: Mountain - **Industry**: Connected Television (CTV) Advertising - **CEO**: Mark Douglas - **Founded**: 2009 - **Key Focus**: Performance-driven advertising solutions for small and medium businesses (SMBs) on internet-connected televisions [1][5][11] Core Points and Arguments Market Position and Growth - Mountain has pioneered the concept of "Performance TV," allowing SMBs to leverage television advertising, which was traditionally dominated by large brands [5][11] - 97% of Mountain's customers have never advertised on TV before, indicating a significant market opportunity [6][12] - The company aims for consistent growth and to increase its share of wallet from customers, which currently averages between 12% to 15% of their overall media budget [12][141] Technology and Innovation - Mountain positions itself as a Demand-Side Platform (DSP) but is compared by customers to platforms like Meta and Google rather than traditional DSPs [8][12] - The company is heavily investing in technology, including generative AI for ad targeting and creative processes, which has reduced the time to launch campaigns from 45 days to less than a week [16][18][27] - Quick Frame AI, a new platform, allows customers to create TV ads quickly and affordably, with over 5,000 users already logged in [24][29] Customer Insights and Trends - Customers are becoming more knowledgeable about the potential of CTV advertising, moving from early adopters to mainstream acceptance [38] - The demand for targeted and measurable advertising is increasing, with SMBs recognizing the value of being on platforms like Bravo and Disney+ [38][39] Supply and Pricing Dynamics - Mountain has direct partnerships with major streaming services, excluding Netflix, which is expected to join soon [41][42] - The company reports stable pricing and growing inventory availability, with access to approximately 4 million impressions per second [63][64] - New ad formats, such as pause ads, are being well-received by customers, contributing to the overall growth of the CTV market [46][52] Competitive Landscape - Mountain does not currently see significant competition from larger players like Amazon in the SMB market, as their offerings are tailored to different customer needs [90][93] - The company believes its unique focus on SMBs and its established technology for targeting and creative gives it a competitive edge [70][72] Additional Important Insights - The international market for CTV is still developing, presenting future growth opportunities for Mountain [55] - The company is exploring the integration of social media influencers into its advertising strategy, recognizing the crossover potential between social media and television [115][117] - Mountain's approach to performance marketing is distinct, focusing on immediate sales attribution rather than delayed reporting, which is critical for SMBs [93][96] This summary encapsulates the key points discussed during the conference call, highlighting Mountain's strategic direction, technological advancements, market positioning, and competitive landscape.
MNTN to Participate in Upcoming Needham Investor Conference
Businesswire· 2026-01-07 21:30
Core Insights - MNTN, a technology platform focused on performance marketing for Connected TV, will have CEO Mark Douglas and CFO Patrick Pohlen present at the 28th Annual Needham Growth Conference [1] Group 1 - The investor conference is scheduled for January 14, 2026, in New York, NY [1] - The presentation will take place at 11:00 a.m. Eastern Time (8:00 a.m. Pacific Time) [1] - A live webcast of the presentation and related materials will be available [1]
Cannaccord Genuity Flaunts MNTN Inc. (MNTN) Prospects in CTV Advertising Market
Yahoo Finance· 2025-12-29 14:56
Group 1 - MNTN Inc. is recognized as a promising investment opportunity in the technology sector, particularly in the connected TV (CTV) advertising market, with a Buy rating and a $20 price target from Canaccord Genuity [1][2] - The CTV advertising market is expected to account for nearly 10% of total US media spending while representing 20% of consumption in the upcoming year, indicating significant growth potential for MNTN [3] - MNTN specializes in performance-oriented CTV campaigns and utilizes AI-driven creative tools, positioning the company to capitalize on emerging market opportunities, particularly for small and medium-sized businesses [3][5] Group 2 - The company has integrated with the marketing measurement platform Northbeam, enabling marketers to track the performance of their TV campaigns, which enhances its service offerings [4] - MNTN's self-serve platform facilitates brands in utilizing streaming TV ads effectively, driving measurable results such as website visits and sales through features like smart audience targeting and real-time optimization [5]
Warner Bros. Discovery is a must-have for Paramount, says MNTN CEO Mark Douglas
Youtube· 2025-12-09 19:01
Core Viewpoint - The discussion highlights the potential benefits of a deal for Netflix, suggesting it enhances the bullish narrative around the company while also emphasizing the necessity of such a deal for competitors like Sky Dance and Paramount to build a challenging platform [2][3]. Group 1: Market Dynamics - The ad market is currently perceived as healthy, with ongoing growth opportunities, particularly due to advancements in AI that lower content creation costs [6][7]. - AI is seen as a tool that can help companies like Sky Dance and Paramount create content more efficiently, which could be a significant advantage in the competitive landscape [8]. Group 2: Competitive Landscape - There is a belief that consolidation in the industry, such as potential deals involving Warner Brothers, may not be anti-competitive, as larger offers could attract investor attention [5]. - Sky Dance is positioned as a strong contender in the market, driven by a passion for content rather than purely financial motives [9]. Group 3: Content Consumption Trends - Despite the rise of short-form content, traditional long-form shows remain central to consumer conversations, indicating that major productions will continue to dominate viewer engagement [11][13]. - The discussion suggests that while new content formats emerge, the cultural significance of flagship shows will persist, maintaining their relevance in social discussions [12].