Core Insights - Magnite has announced an integration with Acxiom, becoming Acxiom's first programmatic partner for sell-side data activation, allowing advertisers to utilize both first-party and third-party data for enhanced addressable buying [1][3] - Initial testing indicates that this integration reduces costs and eliminates unnecessary fees, maximizing ad spend efficiency [1] - Magnite leads the market with 99% of CTV supply coverage and 96% of overall omnichannel supply coverage, reaching 92 million US ad-supported streaming TV households [2] Company Overview - Magnite is the largest independent sell-side advertising company, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [4] - Acxiom serves as the connected data and technology foundation for leading brands, focusing on data-driven marketing and decision-making while emphasizing data ethics and governance [5]