Core Insights - Ituran Location and Control Ltd. is expanding into the motorcycle market in Brazil through partnerships with Yamaha and BMW Motorrad, marking the beginning of a broader growth strategy in the two-wheeler segment [1][4] - The global motorcycle market is expected to grow from $127 billion in 2025 to over $200 billion by 2032, with significant demand anticipated from Latin America, India, and Southeast Asia [4] Company Strategy - Brazil was selected as the launchpad for this initiative due to its status as the largest market in Latin America and Ituran's strong presence in connected vehicle services [3][4] - The company aims to leverage its existing telematics and recovery services to provide enhanced security and real-time visibility for motorcycle users, addressing the widespread issue of motorcycle theft in Brazil [2][7] Market Position - Ituran has a subscriber base of over 2.5 million globally, with a leading position in connected vehicle services in Israel and Latin America [2][9] - The company has a proven track record in vehicle recovery, boasting an average recovery rate of 85%, which it plans to extend to two-wheel vehicles [6][7] Future Outlook - The CEO of Ituran emphasized that this initiative is not just a product deployment but the start of a larger market opportunity, with plans to scale into other high-growth two-wheeler markets through partnerships with local OEMs and aftermarket sales [4]