Key Insight: After acquiring Comerica, Fifth Third plans to use paper mailers as well as digital marketing to reach consumers in the Western U.S.Supporting Data: In 2026, the bank plans to send out 13 million-to-14 million mailers to advertise consumer deposit accounts.Expert Quote: "Mail still works," said Fifth Third CEO Tim Spence.Processing Content As Fifth Third Bancorp nears the completion of its Comerica acquisition, it's planning to use every tool in its arsenal to retain the selling bank's custome ...