Core Viewpoint - iQIYI, Inc. reported a significant decline in financial performance for the second quarter of 2025, with total revenues decreasing by 11% year-over-year, driven by lower membership and advertising revenues, while the company continues to focus on innovation and long-term growth strategies [3][4][7]. Financial Highlights - Total revenues for Q2 2025 were RMB 6.63 billion (approximately US$ 925.3 million), down 11% from RMB 7.44 billion in Q2 2024 [4][8]. - Membership services revenue decreased by 9% year-over-year to RMB 4.09 billion (US$ 571.0 million) due to a lighter content slate [8]. - Online advertising services revenue fell by 13% year-over-year to RMB 1.27 billion (US$ 177.6 million) as advertisers adjusted strategies amid macroeconomic pressures [8]. - Content distribution revenue dropped 37% year-over-year to RMB 436.6 million (US$ 60.9 million) due to a decrease in barter transactions [9]. - Operating loss for Q2 2025 was RMB 46.2 million (US$ 6.4 million), compared to an operating income of RMB 342.1 million in Q2 2024 [7][11]. - Net loss attributable to iQIYI was RMB 133.7 million (US$ 18.7 million), a significant decline from a net income of RMB 68.7 million in the same period last year [14][15]. Cost Management - Cost of revenues decreased by 7% year-over-year to RMB 5.29 billion (US$ 738.9 million), with content costs also down by 8% to RMB 3.78 billion (US$ 528.0 million) [10]. - Selling, general and administrative expenses were RMB 959.6 million (US$ 134.0 million), a slight decrease of 1% year-over-year [10]. - Research and development expenses decreased by 6% year-over-year to RMB 421.9 million (US$ 58.9 million) [11]. Cash Flow and Financial Position - Net cash used for operating activities was RMB 12.7 million (US$ 1.8 million), a stark contrast to net cash provided of RMB 410.8 million in Q2 2024 [16]. - Free cash flow was negative RMB 34.1 million (negative US$ 4.8 million), compared to positive free cash flow of RMB 382.5 million in the same period last year [16]. - As of June 30, 2025, the company had cash and cash equivalents totaling RMB 5.06 billion (US$ 705.7 million) [17]. Strategic Focus - The company is investing in key growth areas such as AI applications, micro dramas, and global expansion to drive sustainable long-term success [3][4]. - iQIYI aims to optimize its capital structure, with net interest expenses declining consistently over the last seven quarters [3].