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McDonald's launching ‘dirty sodas,' flavored cold brews in push to win over Gen Z
New York Post· 2025-07-24 15:52
Core Insights - McDonald's is entering the beverage market with plans to introduce flavored cold brews and "dirty sodas" in a test launch at around 500 restaurants, primarily in Wisconsin and Colorado [1][15] - The company aims to attract Gen Z customers by expanding its drink offerings, responding to competitors like Taco Bell and Wendy's who are also enhancing their drink menus [3][4] Beverage Market Potential - The beverage market is estimated to be worth $100 billion across the US, Canada, Australia, and parts of Europe, prompting fast-food chains to compete more aggressively [8][9] - Sales in beverage-focused chains grew by 9.6% last year, marking the largest increase among restaurant categories, while burger sales only grew by 1.4% [5][7] Strategic Initiatives - McDonald's is testing about 10 specialty drinks, including the Creamy Vanilla Cold Brew and Popping Tropic Refresher, set to launch in September [3][16] - The company previously launched the CosMc's spinoff to experiment with beverage offerings, which provided insights into customer preferences [10][12] Customer Insights - The test at CosMc's revealed that customers did not customize drinks as much as expected, leading to a more viable menu for McDonald's existing locations [14] - The company is also exploring international beverage preferences, noting that Europeans favor lemon, orange, and mint flavors, while Americans prefer berry flavors [16]