Core Viewpoint - Cracker Barrel's recent logo redesign has sparked significant consumer backlash, leading to calls for the company to revert to its previous logo, which featured a man leaning on a barrel, as critics argue the new text-only logo abandons the brand's classic Southern identity [1][2]. Group 1: Consumer Reaction - President Trump suggested Cracker Barrel could earn substantial publicity by reverting to its old logo, emphasizing the importance of customer feedback [1]. - The company acknowledged the backlash, expressing gratitude for customer engagement and admitting it could have communicated its identity better [1]. - Many consumers criticized the new logo on social media, with comments indicating a strong sentiment against the change, including calls to restore the old logo [4][6]. Group 2: Company Strategy - Cracker Barrel's logo redesign is part of a broader brand refresh aimed at attracting younger customers and revitalizing the brand post-COVID-19 pandemic, as the company has struggled to regain its older customer base [7]. - The company has been remodeling stores to create a more modern atmosphere, with plans to update 25 to 30 of its 660 locations by the end of summer 2024 [7]. - The CEO, who took office in August 2023, stated that the brand is not as relevant as it once was and is focusing on new menu items and a refreshed dining experience [7]. Group 3: Criticism and Backlash - Prominent conservative figures and social media accounts have united against the new logo, labeling it as a move towards "wokeness" and drawing comparisons to other brands that faced backlash for similar reasons [6][8]. - The company has previously faced criticism for its support of LGBTQ initiatives, indicating a history of contentious interactions with conservative audiences [8].