Core Insights - Pizza Hut is launching a new campaign called "Hijack the Hut" in conjunction with National Pizza Month, featuring the return of the Big Dinner Box and a partnership with PEPSI® and quarterback Josh Allen [1][2][3] Product Highlights - The Big Dinner Box includes two Medium 1-Topping Pizzas, 5 breadsticks, and 8 boneless wings, priced starting at $19.99 [1][2] - A special promotion allows customers to purchase a 2 Liter beverage for $2 using the code PEPSISETHUT [2] - New menu items include Crafted Flatzz starting at $5 each and a Melts Monday promotion with all Pizza Hut Melts priced at $4.99 every Monday [5][6] Marketing Strategy - The "Hijack the Hut" program encourages fans to shout "HUT!" during football games and share videos on social media for a chance to win pizza and exclusive prizes [3][4] - The campaign aims to enhance customer engagement and celebrate the football season while promoting value offerings [4] Company Background - Pizza Hut, a subsidiary of Yum! Brands, operates nearly 20,000 restaurants in over 110 markets and is known for innovations like Original Pan® and Original Stuffed Crust® pizzas [7] - The brand has a strong digital presence, with over half of its transactions coming from digital orders, and runs a loyalty program called Hut Rewards® [7]

Core Insights - Pizza Hut has launched its largest simultaneous global menu innovation, "Crafted Flatzz," which will be available in over 20 countries, including the U.S., U.K., Taiwan, and India, through Fall 2025 and beyond [1][2][4] - The Crafted Flatzz lineup features unique local flavors, such as Nashville Hot Chicken in the U.S., Pesto Veggie with Balsamic Drizzle in the U.K., Korean BBQ in Taiwan, and Tandoori Chicken in India, while also offering globally consistent recipes [2][4] - The pricing strategy includes a promotional offer of $5 for Crafted Flatzz before 5 p.m. in the U.S., aimed at providing value to customers [1][5] Product Details - Crafted Flatzz are designed as hand-crafted personal pizzas with abundant toppings and elevated flavors, targeting adult consumers and promoting "me time" [3][4] - The U.S. menu includes five distinct recipes: Nashville Hot Chicken, Chicken Bacon Ranch, The Ultimate, Three Cheese, and Pepperoni Duo, each featuring a lighter, hand-stretched crust [5] Company Background - Pizza Hut, a subsidiary of Yum! Brands, Inc., operates nearly 20,000 restaurants in over 110 markets and territories, known for its innovative offerings like Original Pan and Stuffed Crust pizzas [7] - The company has a strong digital presence, with over half of its transactions coming from digital orders, and it also runs a loyalty program called Hut Rewards in the U.S. [7]