Crafted Flatzz

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PIZZA HUT LAUNCHES NEW "CRAFTED FLATZZ": AN ABUNDANTLY TOPPED & FLAVORFUL HAND-CRAFTED PERSONAL PIZZA BUILT FOR ADULTZZ ONLY
Prnewswireยท 2025-08-20 10:00
Core Insights - Pizza Hut has launched its largest simultaneous global menu innovation, "Crafted Flatzz," which will be available in over 20 countries, including the U.S., U.K., Taiwan, and India, through Fall 2025 and beyond [1][2][4] - The Crafted Flatzz lineup features unique local flavors, such as Nashville Hot Chicken in the U.S., Pesto Veggie with Balsamic Drizzle in the U.K., Korean BBQ in Taiwan, and Tandoori Chicken in India, while also offering globally consistent recipes [2][4] - The pricing strategy includes a promotional offer of $5 for Crafted Flatzz before 5 p.m. in the U.S., aimed at providing value to customers [1][5] Product Details - Crafted Flatzz are designed as hand-crafted personal pizzas with abundant toppings and elevated flavors, targeting adult consumers and promoting "me time" [3][4] - The U.S. menu includes five distinct recipes: Nashville Hot Chicken, Chicken Bacon Ranch, The Ultimate, Three Cheese, and Pepperoni Duo, each featuring a lighter, hand-stretched crust [5] Company Background - Pizza Hut, a subsidiary of Yum! Brands, Inc., operates nearly 20,000 restaurants in over 110 markets and territories, known for its innovative offerings like Original Pan and Stuffed Crust pizzas [7] - The company has a strong digital presence, with over half of its transactions coming from digital orders, and it also runs a loyalty program called Hut Rewards in the U.S. [7]