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There's a lot of 'price sensitivity' among consumers, says OpenBrand's Ralph McLaughlin
Youtubeยท 2025-10-17 21:52
Core Insights - The consumer price index (CPI) report for September indicates a notable increase in inflation, particularly in personal care products and small communication devices, attributed to the removal of the dimminimus exemption in August [2][3][4] Inflation Trends - The CPI report shows a price increase of approximately 6.10% in September, up from 5.10% in August, marking the strongest price increase since the end of the previous year [2][4] - The removal of the dimminimus exemption, which previously allowed goods valued under $800 to enter the U.S. duty-free, has led to increased costs for small, inexpensive goods [3][4] Retail Strategies - Early October data indicates significant discounting by major retailers like Amazon and Walmart, particularly in the personal care sector, as they compete for consumer attention ahead of the holiday season [6][7] - The heavy discounting observed in early October may influence pricing strategies throughout the rest of the month and into the holiday season, as retailers aim to attract price-sensitive consumers [7][8] Consumer Behavior - There is a noticeable price sensitivity among middle and lower-income consumers, who have been under pressure from rising prices, while higher-income consumers continue to spend more freely [9][11] - Retailers are expected to remain competitive in pricing affordable luxury items, as evidenced by the focus on smaller, everyday products rather than big-ticket items during promotional events [10][11]