Financial Data and Key Metrics Changes - In Q2 2025, the company reported revenue of $172.1 million, a 2% increase year-on-year [24] - Operating income grew 14% to $30.1 million, representing 17.5% of revenue compared to 15.7% in Q2 2024 [30] - Earnings per share (EPS) increased by 22% to $0.11 compared to $0.09 in Q2 2024 [31] - Paid subscribers grew by 197,000 year-on-year, reaching over 3 million, a 7% increase [18][24] Business Line Data and Key Metrics Changes - Revenue from the platform segment was $80.7 million, up 4% year-on-year, while product revenue was $91.4 million, up 1% [24][25] - Accessories and materials sales increased by 12% in Q2, benefiting from earlier shipments [19][26] - Connected machines revenue decreased by 10% due to fewer machine units sold, although year-to-date sales remained positive [25] Market Data and Key Metrics Changes - North American revenue increased in Q2, while international revenue was $36.3 million, an 8% increase year-on-year [26] - International revenue accounted for 21% of total revenue in Q2 2025, up from 20% in Q2 2024 [27] - The company experienced strength in core European markets but faced softness in Australia [27] Company Strategy and Development Direction - The company is focused on new user acquisition, user engagement, subscriptions, and accessories and materials [10] - Investments are being accelerated in hardware product development, materials, engagement, and marketing to drive future revenue growth [8][30] - The company aims to reclaim market share in accessories and materials by providing refreshed and cost-competitive offerings [20] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the uncertainty introduced by tariffs and its potential impact on consumer discretionary spending [8][34] - The company expects to be profitable each quarter and generate significant positive cash flow during 2025 despite tariff challenges [34] - Management is optimistic about the performance of the Cricket value line of materials, although it currently represents a small portion of the portfolio [22] Other Important Information - The company ended Q2 with cash and cash equivalents of $377 million and remains debt-free [32] - A special dividend of $0.75 per share was paid in July, along with a recurring semi-annual dividend of $0.10 per share [32] Q&A Session Summary Question: Impact of pull forward on top and bottom line - Management noted that the timing shift helped post positive growth sooner than expected, but quantifying the exact impact is challenging [37][38] Question: Tariff impact and mitigation efforts - Management is assessing the overall impact of tariffs and is focused on maintaining affordability for consumers while navigating uncertainties [39][40] Question: Capital allocation and special dividends - Management indicated that while special dividends have been provided, future capital allocation will focus on inventory sufficiency, growth investments, and efficient capital returns [43][46] Question: Update on design space enhancements - Management reported improvements in user engagement metrics and ongoing efforts to enhance the user experience through AI and personalized marketing [48][52] Question: Retail partners' inventory levels - Management stated that the pull forward was driven by retailers' concerns about supply continuity, and they believe they are in a good balance between sell-in and sell-out [55]

Financial Data and Key Metrics Changes - Total sales in Q1 decreased by 3% year on year, with revenue of $162.6 million [27] - Operating income increased by 16% year on year, reaching $29.3 million or 18% of revenue [27][33] - Net income for Q1 was $23.9 million, or 11¢ per diluted share, compared to $19.6 million or 9¢ per diluted share in Q1 2024 [33] Business Line Data and Key Metrics Changes - Platform revenue increased by 2% year on year to $80 million, driven by paid subscriber growth [27][28] - Products revenue declined by 7% year on year to $82.6 million, with connected machines revenue up by 4% [28][29] - Accessories and materials sales decreased by 15%, impacted by one-time items [21][28] Market Data and Key Metrics Changes - International revenue for the quarter was $35.1 million, an increase of 8% year on year, representing 22% of total revenue [29] - Strength was noted in the UK, Germany, META, and Latin America markets, while Australia showed continued softness [29] Company Strategy and Development Direction - The company is focused on increasing user acquisition, engagement, and subscriptions, with a particular emphasis on new product launches and marketing strategies [12][20] - A new engagement marketing platform was launched to drive user return and project inspiration [18][19] - The company aims to reclaim market share in accessories and materials by enhancing product offerings and competitive pricing [22][23] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the uncertainty introduced by tariffs but expressed confidence in the company's supply chain configuration [6][44] - The company expects total sales to decline year on year in the first half of 2025, but at a slower rate than in the first half of 2024 [37][38] - Management is optimistic about the potential for an inflection point in business performance, citing improvements in machine sales and platform growth [59][61] Other Important Information - The board approved a special dividend of $0.75 per share and a recurring semiannual dividend of $0.10 per share [8][35] - The company ended Q1 with cash and cash equivalents of $357 million and remains debt-free [34] Q&A Session Summary Question: What are some of the levers to mitigate tariff-related headwinds? - Management highlighted the diversified supply chain as a key advantage and indicated that pricing strategies would be carefully evaluated [42][44] Question: Can you provide details on engagement trends? - Management acknowledged ongoing challenges with engagement but emphasized efforts to improve onboarding experiences and personalized marketing [49][56] Question: What gives confidence in reaching an inflection point this year? - Management pointed to improvements in machine sales, growth in paid subscriptions, and a strong supply chain as indicators of potential positive change [59][61]

Financial Data and Key Metrics Changes - Total sales in Q1 2025 decreased by 3% year on year, with revenue of $162.6 million [7][27] - Net income for Q1 2025 was $23.9 million, representing 14.7% of total sales, compared to $19.6 million or 9% per diluted share in Q1 2024 [34][27] - Operating income increased to $29.3 million or 18% of revenue, up from $25.2 million or 15.1% of revenue in Q1 2024 [34] - Gross margin improved to 60.5% from 54.7% in Q1 2024, with platform gross margin at 89.2% and product gross margin at 32.7% [31][32] Business Line Data and Key Metrics Changes - Platform revenue increased by 2% year on year to $80 million, driven by paid subscriber growth [27][28] - Product revenue declined by 7% year on year to $82.6 million, with connected machines revenue up by 4% but accessories and materials down by 15% [27][29] - Paid subscribers increased by over 6% year on year to just over 2.97 million, with a sequential increase of 15,000 [20][28] Market Data and Key Metrics Changes - International revenue for Q1 2025 was $35.1 million, an increase of 8% year on year, representing 22% of total revenue compared to 19% in Q1 2024 [30] - Strength was noted in the UK, Germany, META, and Latin America markets, while Australia showed continued softness [30] Company Strategy and Development Direction - The company is focused on increasing user acquisition, engagement, and subscriptions, with a particular emphasis on new product launches and marketing strategies [12][20] - A new engagement marketing platform was launched to drive user return and project inspiration [17][54] - The company aims to reclaim market share in accessories and materials by enhancing product offerings and competitive pricing [22][25] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the uncertainty introduced by tariffs but expressed confidence in the company's supply chain configuration and profitability [6][39] - The company expects total sales to decline year on year in the first half of 2025 but anticipates a less severe decline compared to the first half of 2024 [40] - Future marketing investments will be data-driven, considering potential changes in consumer spending due to tariffs [39] Other Important Information - The board approved a special dividend of $0.75 per share and a recurring semiannual dividend of $0.10 per share, payable in July 2025 [36][37] - The company remains debt-free and generated $61.2 million in cash from operations in Q1 2025 [35] Q&A Session Summary Question: What are some of the levers to mitigate tariff-related headwinds? - The company has diversified its supply chain outside of China, with most finished goods now sourced from Malaysia and other countries [44] - Pricing strategies will be deliberate, with expectations of some price increases due to reduced promotions [45] Question: Can you provide details on engagement trends? - Engagement continues to be a challenge due to attrition from large cohorts acquired in previous years and lower project creation from newer users [52] - Initiatives are in place to improve onboarding experiences and enhance user engagement through personalized notifications [54][56] Question: What gives confidence in reaching an inflection point this year? - Signs of improvement in machine sales and platform growth, along with successful new product launches, contribute to this confidence [59][61]