Core Insights - The Crump Group's Senior Vice President of Sales, Jesse Stratton, has been awarded the 2025 Generation Next Award by Canadian Grocer, recognizing his leadership and contributions to the grocery industry [1][2][3] Company Achievements - The Crump Group has transformed its sales organization under Jesse Stratton's leadership, making it one of the strongest in the industry [3] - The company has expanded its U.S. distribution and elevated its Canadian treats brand from the 5 manufacturer to 2, rapidly closing in on the 1 position [7] - The Crump Group has achieved record employee retention and promoted six team members in the past year, fostering a culture of growth and recognition [7] Industry Recognition - The Generation Next Awards celebrate emerging leaders under 40 in Canada's grocery industry, with 37 professionals recognized this year for their innovation and leadership [2] - Jesse Stratton's recognition highlights The Crump Group's commitment to fostering leadership and driving innovation within the pet treats industry [4]