Core Insights - The report indicates that 60% of consumers prioritize emotional consumption, with 90% willing to pay a premium for emotional value, projecting the emotional consumption market in China to exceed 2 trillion yuan by 2025 [1] - Heilongjiang is experiencing a surge in "emotional economy," reflecting a trend of consumption upgrade [1] Group 1: Emotional Consumption Trends - The emotional consumption market is characterized by a shift from traditional consumption to a focus on emotional value and psychological satisfaction [20] - The pet café in Harbin, featuring a snow fox named "Doubao," exemplifies how unique experiences can attract consumers seeking emotional comfort [2][5] - The urban landscape of Harbin offers diverse emotional experiences, catering to different age groups and their emotional needs [6] Group 2: Market Growth and Statistics - The urban pet market in China is projected to surpass 300 billion yuan in 2024, with a year-on-year growth of approximately 7.5% [5] - The cultural tourism IP market in China is expected to reach 431.4 billion yuan in 2024, reflecting a year-on-year increase of 15.5% [5] - The number of emotional and mental health-related enterprises in Heilongjiang has seen a significant increase, with a 220% year-on-year growth in registrations since 2024 [20] Group 3: Consumer Behavior and Preferences - Consumers are increasingly seeking emotional outlets, with many visiting emotional support establishments to cope with stress and anxiety [15][17] - The rise of emotional consumption is evident across various demographics, with older consumers also engaging in experiences that provide emotional healing [6][21] - Unique retail environments that emphasize aesthetic design and emotional resonance are driving consumer spending in the emotional consumption sector [14]