Customer Communications Management (CCM) software
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Quadient Takes No. 1 Position in Global Customer Communications Management Software Market Share
Globenewswire· 2025-10-30 07:30
Core Insights - Quadient has been ranked No. 1 in the global Customer Communications Management (CCM) market for 2024, capturing 11% of the market share according to IDC [1][2] - The total CCM market grew to $2.1 billion in 2024, reflecting a 5.7% increase from 2023 [2] Market Trends - There is a shift in customer communication strategies from cost containment to customer-centric innovation driven by AI and automation [2][3] - Organizations are increasingly investing in AI-driven communication platforms that enhance personalization and unify digital and human interactions [3] Company Performance - Quadient has enhanced customer retention, secured large deals, and expanded channel partnerships, leading to growth in CCM revenue that outpaces the market [2] - The company’s sustained investment in innovation has positioned it to meet evolving customer communication needs across various industries [3][4] Technological Advancements - Quadient's platform utilizes AI for faster content creation, advanced personalization, automated translation, and intelligent workflow orchestration [3] - Recent advancements include enhanced AI-assisted authoring, sentiment analysis, translation, and event-driven workflow capabilities, which improve content creation and customer engagement [4] Strategic Vision - Quadient's CEO emphasized that the company's ranking reflects its commitment to innovation and superior customer experience, focusing on customer satisfaction and continuous product improvements [5] - The company aims to adapt its CCM expertise to a broader range of company sizes, positioning itself for success across large and mid-sized enterprises [5] Future Outlook - Quadient continues to invest in AI, cloud innovation, and intelligent automation to help organizations communicate more effectively and securely in a rapidly evolving digital landscape [5]