Core Insights - Percepta celebrates 25 years of transforming customer engagement in the automotive industry, operating in 13 countries and 60 markets [1][6] - The company has launched hundreds of customer experience (CX) programs across various automotive segments, combining deep industry knowledge with a digital-first approach [3][6] - Percepta is committed to investing in technologies and talent to support the next generation of automotive experiences, including smart mobility and connected vehicles [5] Company Overview - Percepta is a joint venture between TTEC Holdings, Inc. and Ford Motor Company, specializing in customer experience solutions for the automotive and mobility sectors [6] - The company provides end-to-end CX support across multiple channels, helping both mass-market and luxury automotive brands optimize sales, service, and fleet solutions [6] - Percepta offers a comprehensive suite of services, including customer care, technical support, and digital analytics, ensuring seamless customer interactions [4][6] Leadership Insights - Karen Gurganious, President of Percepta, emphasizes the company's insider understanding of the automotive industry and its commitment to creating meaningful relationships between brands and customers [2][3] - Ken Tuchman, Chairman and CEO of TTEC, highlights the importance of anticipating customer needs and delivering value throughout the entire customer journey [5]