Core Insights - Informa TechTarget is sponsoring and participating in CyberMarketingCon, a key event for cybersecurity marketing professionals scheduled for December 7-10, 2025, in Austin, TX [1] - The conference will feature over 50 speakers and keynotes, along with more than 10 workshops and sessions focused on maximizing marketing ROI in the cybersecurity sector [1] Company Participation - Informa TechTarget will contribute to two significant sessions: 1. "Cybersecurity Analyst Insider: Real Intelligence & Marketing Strategies That Win" on December 9, featuring insights from Principal Analysts of Omdia [1] 2. "CyberSales Summit Panel: Adapting Sales Tech Stacks for Cybersecurity Decision-Makers" on December 10, discussing the use of data, AI, and automation in cybersecurity sales [1] Industry Context - The event aims to equip go-to-market (GTM) leaders with strategies to navigate the evolving landscape of cybersecurity marketing [1] - Informa TechTarget emphasizes its role as a trusted partner for global cybersecurity companies, leveraging first-party intent data to enhance marketing effectiveness [1] Company Overview - Informa TechTarget operates over 220 targeted technology-specific digital properties and has a reach of over 50 million permissioned first-party audience members, providing deep insights into the technology market [1] - The company offers expert-led, data-driven services that deliver measurable outcomes for clients in the cybersecurity sector [1]