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E-bike,引领通勤3.0时代丨热门赛道
创业邦· 2025-11-28 00:09
Industry Overview - E-bike (Electric Bicycle) is defined as a two-wheeled bicycle that uses a battery as auxiliary power, combining human pedaling with electric motor assistance. It allows users to switch between pure pedaling, electric assist, or pure electric drive modes, making it suitable for urban commuting, outdoor leisure, and fitness [5][6]. - The core technology of E-bikes revolves around power assistance, energy management, and intelligent control, with key components including motors, batteries, and control systems. The mainstream models typically have a range of about 80 kilometers [9][10]. Market Dynamics - The E-bike industry has shown a steady growth trend in financing activities from 2020 to 2025, with the number of financing events increasing from 5 in 2020 to a peak of 10 in 2023. Although a slight decline is expected in 2024 and 2025, the numbers remain higher than in early 2020, indicating a transition to a more rational growth phase [13]. Key Players - Xunlu Innovation, established in July 2023, focuses on smart two-wheeled vehicles and has completed four rounds of financing within two years, with significant investments from firms like Sequoia Seed Fund and Shunwei Capital [16][17]. - Tezeus, founded in September 2022, specializes in high-end E-bikes and has developed proprietary technologies for lightweight and intelligent designs. The company plans to expand its market presence in Europe and has secured significant funding for product development [20][21]. - Urtopia, based in Zhejiang, emphasizes smart hardware and lightweight materials, targeting the mid-to-high-end market in Europe and the US. The company has achieved substantial growth in brand recognition and sales through a direct-to-consumer model [24][25]. Recent Developments - Urtopia announced the acquisition of the American E-bike brand Pedego in November 2025, marking a significant step in its international expansion strategy [29]. - In June 2025, Urtopia unveiled its lightweight mid-drive motor at the EUROBIKE exhibition, showcasing advancements in high-torque density technology [30]. - The launch of the LDN200 folding E-bike by BIJEN in June 2025 aims to redefine urban commuting solutions, combining electric assistance with comfort [31]. Financing Trends - Recent financing rounds for key players include Xunlu Innovation's A round of several tens of millions of RMB in August 2025, Tezeus's Pre-A round of 50 million RMB in May 2025, and Urtopia's A round exceeding 10 million USD in July 2024 [19][23][27].