DT SELECT BEAUTY
Search documents
DT-X:北京生活新聚场,构筑精致日常生活圈
Sou Hu Wang· 2025-11-30 07:51
Core Insights - DT-X, located in Beijing's Xizhimen, represents Beijing Hualian Group's strategic transformation and upgrade, focusing on providing affordable and high-quality daily life solutions [1][26] - The store aims to create an ideal living scenario for consumers by leveraging a mature self-operated buying model [1] Store Overview - The first DT-X store spans 6,000 square meters and features a diverse range of consumer categories including beauty, fashion, sports, home goods, books, and gourmet food [3] - The store is designed to offer a one-stop quality living solution for urban consumers through clear pathways and comprehensive product categories [3] Brand and Product Offerings - DT-X showcases a strong resource integration capability with various brand combinations, including DT SELECT FASHION, which features over 100 brands such as BARBOUR, GANNI, and ADIDAS [6] - DT SELECT BEAUTY offers 90 selected beauty brands, including 15 exclusive launches, covering skincare, makeup, and lifestyle products [9] - DT SELECT HOME curates aesthetically pleasing and practical home goods from global brands, enhancing the contemporary living experience [11] Cultural and Dining Experience - The cultural space RENDEZ-VOUS offers over 3,000 books and hosts cultural lectures, providing a serene environment for literary enthusiasts [15] - The Taste Land food market presents a variety of gourmet options, while Market Place supermarket focuses on high-quality fresh produce and international delicacies [18] Unique Features - BHG Kitchen, part of Market Place, features a "show kitchen" concept where fresh ingredients are used to create daily specials under the guidance of Michelin-star chefs [20] - BHG BAKERY specializes in authentic French baking, using high-quality ingredients to deliver classic baked goods [22] - DT-X enhances the shopping experience with unique scents crafted by renowned perfumers and curated music to accompany customers [24] Future Outlook - DT-X is positioned as a destination for urban consumers, aiming to continuously refine its service experience and product offerings to foster a warm and inspiring shopping environment [26]