Core Viewpoint - The recent financial report of Cross-Border E-commerce company, Cross-Border Tong (002640), reveals significant challenges in its transformation efforts, with a notable decline in revenue and an increase in losses, indicating a critical period for the company's survival and adaptation in the market [1][2]. Financial Performance - For the first three quarters of 2025, the company reported total revenue of 4.018 billion yuan, a year-on-year decrease of 4.30% [1]. - The net profit attributable to shareholders was a loss of 16.8253 million yuan, which is a reduction in loss of 0.9384 million yuan compared to the same period last year, reflecting a year-on-year "increase in profit" of 5.28% [1]. - The non-recurring net profit attributable to shareholders saw a significant reduction in loss by 44.98% [1]. Quarterly Analysis - In the third quarter, the company achieved revenue of 1.388 billion yuan, a year-on-year increase of 8.43%, but the net profit attributable to shareholders was a loss of 10.9446 million yuan, a year-on-year decline of 71.56% [3]. - The non-recurring net profit also decreased by 31.42%, highlighting the contradiction of increasing revenue without corresponding profit [3]. Debt and Cash Flow - As of the end of the third quarter, the company had total liabilities of 2.6 billion yuan, with a cash flow from operating activities of -147 million yuan, a significant decline of 356.16% year-on-year [4][5]. - The company’s monetary funds stood at 288 million yuan, while current liabilities reached 2.09 billion yuan, resulting in a short-term debt repayment ratio of less than 16% [4]. Strategic Challenges - The company faces several strategic challenges, including the need to focus on core categories and quality channels to enhance product value and profitability, improve supply chain and cash flow management, and resolve historical issues to restore investor confidence [5]. - The market shows a divided outlook on the company's future, with some investors cautiously optimistic about its transformation, while others remain concerned due to ongoing financial difficulties and historical compliance issues [3][5].