Core Insights - North Media Group's Q2 2025 operating profit exceeded expectations, driven by a positive shift in the business model for the Swedish distribution business SDR and the takeover of local sales from former franchisees [1] - The company has upgraded its full-year EBITDA and EBIT guidance following the better-than-expected performance [1] Financial Performance - Q2 2025 revenue was DKK 342.3 million, slightly down from DKK 343.1 million in Q2 2024, while year-to-date revenue decreased by 1.1% to DKK 652.8 million from DKK 662.0 million [1][4] - EBITDA for Q2 2025 was DKK 48.4 million, down 20% from DKK 60.6 million in Q2 2024, and year-to-date EBITDA fell by 42% to DKK 59 million from DKK 101.5 million [1][4] - EBIT for Q2 2025 was DKK 32.4 million, a decline from DKK 44.1 million in Q2 2024, with a year-to-date EBIT of DKK 31 million, down from DKK 56.2 million [1][4] - The EBIT margin for Q2 2025 was 9.5%, compared to 12.9% in Q2 2024, and the year-to-date EBIT margin was 4.7%, up from 8.5% [1][4] Business Segment Performance - In the Last Mile segment, revenue was DKK 300 million, slightly down from DKK 302 million in the previous year, with EBITDA falling by 25% to DKK 46 million due to increased costs and the transition to automated packing [2] - Digital Services saw a 2% revenue increase to DKK 42 million, with BoligPortal achieving a 7% growth rate, and EBITDA improved to DKK 2 million from breakeven in Q2 2024 [3] Guidance and Outlook - The company has upgraded its full-year guidance for 2025, expecting consolidated revenue in the range of DKK 1,270-1,315 million, EBITDA between DKK 105-130 million, and EBIT in the range of DKK 50-75 million [5]