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Sezzle Equips Merchants to Capture Price-Conscious Shoppers This Holiday Season
Globenewswireยท 2025-10-15 14:38
Core Insights - Sezzle Inc. is enhancing its buy now, pay later (BNPL) platform to help retailers attract more shoppers during the 2025 holiday season, particularly for Black Friday and Cyber Monday [1][2] Group 1: Consumer Insights - A Sezzle survey from July 2025 indicated that 47% of shoppers are concerned about rising prices, and 78% stated that extended payment options influence their purchasing decisions [2] - Nearly 60% of shoppers have begun or plan to start their holiday shopping earlier than previous years, indicating a longer and more competitive holiday shopping season [2] Group 2: Sezzle's Offerings - Sezzle provides tools such as Sezzle Up for building credit history, Wishlist for saving items, Price Drop Alerts for deals, and delivery protection for lost or damaged packages, enhancing the shopping experience [3][6] - Monthly Subscribers and On-Demand shoppers increased by 62% year-over-year in Q2 2025, reflecting a growing acceptance of Sezzle's flexible payment ecosystem [3] Group 3: Retailer Benefits - Retailers using Sezzle are experiencing larger basket sizes, higher conversion rates, and improved customer loyalty [4] - Retailers like Bealls have reported that Sezzle helps attract younger customers and reduces cart abandonment through features like Express Checkout [5] Group 4: Market Impact - BNPL shoppers tend to spend approximately $150 more per order compared to non-BNPL shoppers, highlighting the financial impact of Sezzle's services on retail sales [8] - A Forrester TEI Study commissioned by Sezzle found that merchants offering Sezzle experienced a lift of over 45% in average order value [8]