Core Insights - Swiggy has launched a new health-focused meal segment called EatRight, aimed at consumers seeking healthier food options [1] - The service will be available in over 50 cities and includes more than 1.8 million dishes from over 200,000 restaurants [2] Group 1: EatRight Launch - EatRight features higher-protein dishes, lower-calorie options, and foods with no added sugar, catering to the growing demand for healthier meals [1][2] - The demand for healthier food has increased year on year at twice the rate in Tier-2 cities compared to metropolitan areas [2] Group 2: Market Strategy - Key markets identified for EatRight include Chandigarh, Guwahati, Ludhiana, and Bhubaneswar, where restaurant partners are creating new stock keeping units (SKUs) to meet health-conscious consumer preferences [3] - Swiggy's vice-president of food strategy, Deepak Maloo, emphasized that EatRight integrates healthier choices into users' regular ordering habits, reducing decision fatigue [4] Group 3: Additional Services - In August 2025, Swiggy launched DeskEats, targeting office-based customers in over 7,000 tech parks and corporate offices across 30 cities [5] - The company also introduced a corporate rewards program for employees in 14,000 organizations to enhance engagement among office workers [5]