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Roblox announces short-form video feed for gameplay clips, new AI tools for creators, and more
TechCrunchยท 2025-09-05 17:30
Core Insights - Roblox is launching a new short-form video feature called "Roblox Moments" to enhance user engagement and content sharing [1][2] - The company is increasing earnings for creators by raising the Developer Exchange (DevEx) rate, allowing for higher cash conversion from earned Robux [4][5] - New AI tools and features are being introduced to improve creator capabilities and enhance user experience on the platform [9][10][11] Group 1: New Features - "Roblox Moments" will allow users aged 13 and above to capture and share gameplay clips up to 30 seconds long, with options to add music and descriptions [2] - The feature will include a community feed for users to scroll through and react to shared gameplay moments [2] - Roblox plans to introduce API-based capabilities for creators to build their own in-game systems for content discovery and showcasing [3] Group 2: Creator Earnings - The DevEx rate increase means that 100,000 earned Robux will now convert to $380 instead of $350, representing an 8.5% increase in earnings for creators [4] - The average revenue for a Top 1000 developer has risen to nearly $1 million, a 2.9x increase since 2020 [5] Group 3: AI Tools and Enhancements - New AI tools will allow creators to generate fully functional objects, enhancing the interactivity of in-game items [10] - Real-time voice chat translation will be introduced, supporting multiple languages, along with new Text-to-Speech and Speech-to-Text APIs [11][12] - Improvements in avatar motion and in-game physics are set to enhance realism and reduce cheating [12][14] Group 4: Safety and Moderation - Roblox is implementing a gradual rollout of the new features to test moderation systems and ensure age-appropriate content [4] - The company is expanding its age-estimation technology and partnering with the International Age Rating Coalition to improve content ratings [15]