Core Insights - Zeta Global (ZETA) is positioning itself as a significant player in the digital advertising sector by providing various tools that assist brands in customer acquisition, retention, and increasing customer spending [1] Company Overview - Zeta Global offers multiple solutions aimed at enhancing brand engagement and customer loyalty, which are critical in the competitive digital advertising landscape [1] Market Position - The company is emerging as a key player within the digital advertising industry, indicating a strong growth trajectory and potential for increased market share [1]