Core Viewpoint - MediaCo Holding Inc. has expanded the Don Cheto Network by launching KZOM-FM 96.5 in Phoenix, Arizona, enhancing its presence in a rapidly growing Latino market [1] Group 1: Company Expansion - The new station, KZOM-FM 96.5, officially launched Don Cheto programming on December 15th [1] - The partnership with Orozco Broadcasting strengthens Don Cheto's brand in the Spanish-language entertainment sector [1] Group 2: Market Context - Phoenix is identified as one of the fastest-growing Latino markets in the United States, indicating significant potential for audience growth [1]