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Ping An's Mother's Needlework Public Welfare Program Showcased at London Craft Week
Prnewswireยท 2025-05-29 08:54
Core Insights - The article highlights Ping An Insurance's Mother's Needlework public welfare program, which integrates traditional crafts into sustainable fashion while empowering ethnic minority women to generate income [1][3][5] Group 1: Program Overview - The Mother's Needlework program was launched in 2020 to empower ethnic minority women, helping them preserve traditional techniques and improve their incomes through innovative design and market access [3][4] - The program has expanded to 10 provinces and regions in China, benefiting over 100 women and significantly improving the economic well-being of participating families [4] Group 2: Cultural Significance - Ethnic minority crafts are vital expressions of cultural heritage, but rapid modernization poses a threat to their survival [3] - The program showcases unique handicrafts, such as the Dulong Carpet, which is celebrated for its intricate craftsmanship and vibrant colors [2][3] Group 3: Sustainable Development - Ping An emphasizes that ethnic handicrafts are not only cultural treasures but also contribute to sustainable development and social inclusion [5] - The program promotes sustainable fashion by integrating recycled materials with traditional designs, supporting local women in creating eco-friendly textile products for both domestic and international markets [3][5] Group 4: International Collaboration - Through platforms like London Craft Week, Ping An aims to share the allure of China's intangible cultural heritage and invite collaboration from global designers and social organizations [5] - London Craft Week, established in 2015, serves as a premier global event fostering cross-cultural exchange and innovation in design, fashion, and crafts [6] Group 5: Company Background - Ping An Insurance is one of the largest financial services companies globally, with over RMB 12 trillion in total assets as of December 2024 [7] - The company ranked 29th in the Forbes Global 2000 list and 53rd in the Fortune Global 500 list in 2024 [7]