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AI/R's WEBJUMP Launches Dynamic Digital Storefront (DDS), Enhancing Personalization Capabilities on Adobe Experience Cloud
Globenewswireยท 2025-09-10 19:44
Core Insights - WEBJUMP, a subsidiary of AI/R Company, has launched the Dynamic Digital Storefront (DDS) to enhance e-commerce through real-time personalization and optimization [1][8] - DDS integrates with Adobe Commerce Cloud, Adobe Target, and Adobe Analytics to provide businesses with tools for adaptive shopping experiences [2][4] Industry Context - The current digital landscape presents challenges for businesses in meeting evolving customer expectations, often leading to generic experiences that hinder conversion and retention [3] - Personalization efforts are frequently impeded by long development cycles and fragmented data, necessitating a solution that streamlines these processes [3] Product Features - DDS captures real-time customer behavior using Adobe Analytics, allowing for precise audience segmentation and tailored content delivery [4] - The platform enables marketing teams to conduct A/B and multivariate tests independently, reducing reliance on IT and lowering development costs [5][6] - Business users can launch personalization campaigns and content updates in real-time, enhancing agility in responding to market changes [6] Use Cases and Benefits - DDS supports various use cases, including dynamic content on homepages, personalized product recommendations, and tailored checkout experiences [7] - These capabilities are designed to increase conversion rates, boost average order values, and enhance long-term customer loyalty [7] Company Background - WEBJUMP is recognized as a premier consultancy specializing in Adobe Experience Cloud solutions, serving global enterprises [9] - As an Adobe Platinum Solution Partner, WEBJUMP combines technical expertise with high-touch service to maximize digital investment value [9]