Workflow
ECOMIX
icon
Search documents
The Return Of Smart Glasses, Hike Shuts Shop & More
Inc42 Mediaยท 2025-09-15 02:30
Mixed Reality and Smart Glasses - Smart glasses are experiencing a resurgence in India, with major players like Reliance and Lenskart entering the market, driven by advancements in technology and design [1][2] - Today's smart glasses are lighter and more compact compared to earlier models, featuring improved processors that enhance image quality and power efficiency [1] - Generative AI has transformed smart glasses into practical assistants, allowing users to perform about 35% of typical smartphone functions through voice commands [2] Competitive Landscape - Homegrown companies are differentiating themselves from global giants by focusing on vernacular capabilities and affordability, with products like QWR's Humbl glasses supporting Indic languages [3] - Jio Frames are expected to offer multi-language support and cloud storage integration, enhancing their appeal in the Indian market [3] Market Challenges - Premium pricing remains a significant barrier, positioning smart glasses as luxury items rather than mass-market products [4] - Privacy concerns are prevalent, as smart glasses operate in a gray area between everyday eyewear and potential surveillance tools, compounded by the lack of robust AI regulations in India [4] Future Outlook - The potential for smart glasses to become a billion-dollar wearable category hinges on overcoming privacy concerns, proving their AI capabilities, and delivering value for their premium pricing [5]