Core Insights - The live e-commerce industry is undergoing significant transformation, shifting from a focus on low prices to an emphasis on "quality-price ratio" as high-end apparel and other high cognitive cost categories enter the market [1][4] - The recent "Double Eleven" event showcased a successful collaboration between Hu Ke's live stream and "Super Fashion Release," achieving nearly 400 million yuan in sales and setting a new benchmark for high-quality content in apparel live streaming [1][4] - Canon, in partnership with Star Partner (Beijing) Cultural Media Co., has developed a core competitive advantage for high-end live streaming by integrating high-quality products, aesthetic content, and professional technical presentation [1][4] Industry Changes - The live e-commerce sector is transitioning from a focus on traffic benefits to quality competition, with technology becoming a central theme [4] - Brands face the challenge of effectively communicating product value and building differentiated competitiveness as consumer decision-making shifts towards long-term usability and true value [4] - High-end categories like apparel and beauty are demanding higher standards for visual quality, color accuracy, and detail presentation in live streams [4] Technical Innovations - The live stream featured a 2000 square meter immersive stage with three distinct scenes, enhancing the viewer experience and showcasing products effectively [7][9] - Canon's "Jia Live" and "Jia Live PRO" solutions provided a robust technical framework, utilizing 14 camera setups for precise scene deployment and collaboration [9][11] - The integration of Canon's technology allowed for high-quality visual consistency across multiple camera angles, ensuring effective product presentation [11][12] Quality Standards - The successful implementation of the live streaming model at Hu Ke's studio not only facilitated high exposure and commercial conversion for numerous high-end brands but also established a technical benchmark for quality live streaming [19][22] - The future of live streaming competition will rely on a comprehensive system that understands users, products, and content, combined with high-quality technical solutions [19][22] - Canon's ongoing commitment to user needs and technological innovation aims to drive high-quality development in the live streaming industry [21][22]

Core Insights - The 2025 China International Fashion Week (Autumn) concluded with a grand finale and award ceremony, showcasing its role as a leading platform for fashion design and industry trends in China [1] - Canon (China) Co., Ltd. served as the official live streaming technology partner, providing comprehensive technical support through its "Jia Live PRO" system, which utilized 10 Canon EOS C400 cameras for full coverage of the event [1][33] Group 1: Event Overview - The event highlighted the evolution of live streaming from a supplementary channel to a primary medium that captures the atmosphere, fabric texture, and lighting details, enhancing audience immersion [4][5] - The Canon EOS C400 cameras, equipped with a 6K full-frame back-illuminated CMOS sensor, ensured high sensitivity and fast readout speeds, crucial for capturing intricate details in complex lighting conditions [7][10] Group 2: Technical Implementation - The live streaming system not only provided high-quality output but also allowed for simultaneous recording of high-spec materials for promotional use, streamlining the workflow for the organizers [12][13] - A diverse lens configuration was employed, including wide-angle, standard, and telephoto lenses, to create a panoramic visual experience that captured the essence of the event [13][14] Group 3: Control and Coordination - The "Jia Live PRO" system featured a customized RCP control panel and Canon RC-IP1000, enabling efficient coordination of multiple camera feeds and ensuring consistent color and exposure management across all angles [23][26] - This centralized control system simplified the workflow, allowing the team to focus on composition and movement tracking rather than constant adjustments, enhancing overall execution and visual coherence [27][28] Group 4: Industry Trends - The event reflects a broader trend in live streaming, where the focus has shifted from mere visibility to creating immersive experiences, indicating a growing demand for high-quality, cinematic presentations [31][33] - The integration of cinematic quality with broadcast-level control systems is expected to drive the evolution of live streaming in various sectors, including performances, sports events, and brand launches [31][33]