Core Insights - IPG Health has launched LivingMirror, an AI-powered dynamic focus group tool designed to enhance market research for healthcare brands, allowing real-time testing of marketing messages and creative concepts [1][3] - LivingMirror is part of the EPICC suite, which utilizes Acxiom data to cater specifically to the pharmaceutical and life sciences sectors [1][3] Group 1: Product Features and Benefits - LivingMirror generates AI-driven personas that reflect clients' target audiences, enabling brands to adapt their marketing strategies quickly in response to market changes [2][3] - The tool significantly reduces the time required for market research, completing processes that typically take months in just hours, with comprehensive reports available within a week [2][3] Group 2: Strategic Importance - LivingMirror represents a shift towards agile market research, allowing brands to gather meaningful feedback and insights rapidly while maintaining compliance and governance standards [3][4] - The innovation is positioned as a new standard in the industry, emphasizing the combination of human expertise and AI technology to drive decision-making [3][4] Group 3: Company Background and Achievements - IPG Health is a global network of healthcare marketing agencies, comprising nearly 6,000 employees and over 50 agencies, recognized for its innovative marketing solutions [6] - The company has received multiple accolades, including "Healthcare Network of the Year" at Cannes Lions for five consecutive years and "Network of the Year" at the 2025 Clio Health Awards [4][6]