EQ2 metric
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NIQ Global Intelligence (NIQ) Launches Packaging Strategic Planner Global (SPG) Solution to Streamline Packaging Tracking Process
Yahoo Finance· 2026-03-29 17:37
Core Insights - NIQ Global Intelligence plc (NYSE:NIQ) is recognized as one of the overlooked tech stocks to consider for investment [1] Group 1: New Product Launch - On March 27, 2026, NIQ launched its Packaging Strategic Planner Global (SPG) solution aimed at improving the tracking of packaging performance [2] - The SPG solution is the first global platform providing monthly visibility into packaging performance across various materials, formats, and configurations [2][3] - The solution addresses challenges organizations face due to reliance on fragmented or annual data, offering monthly insights to help identify trends and enhance revenue [3] Group 2: Product Features and Market Coverage - The SPG solution covers over 200 categories, 30 package types, 20 package materials, and 10 markets, with plans to expand to 30 markets by the end of the year [4] - The introduction of the EQ2 metric allows organizations to monitor actual volume movement, aiding in the assessment of pack sizes and material choices [4] Group 3: Company Overview - NIQ Global Intelligence plc specializes in providing data, analytics, software applications, and a comprehensive view of consumer shopping behavior [5]
NIQ Redefines Packaging Intelligence with Monthly, Harmonized Global Performance Visibility
Businesswire· 2026-03-27 10:00
Core Insights - NIQ has launched the Packaging Strategic Planner Global (SPG) Solution, a monthly platform providing visibility into packaging performance across various materials and formats, addressing critical industry gaps [1][2][5] - The new EQ2 metric enhances understanding of packaging performance by focusing on actual volume movement rather than just unit sales, allowing organizations to make informed decisions [2][5] Company Overview - NielsenIQ (NIQ) is a leading consumer intelligence company with operations in over 90 countries, covering approximately 82% of the global population and more than $7.4 trillion in consumer spending [4][5] - NIQ combines extensive global data with advanced analytics and AI modeling to help companies understand consumer behavior and drive growth [4][5] Product Features - The SPG Packaging solution offers monthly tracking across 200+ categories, visibility into 30+ package types, and 20 package materials, with plans to expand to 30 markets by the end of 2026 [5] - The EQ2 metric is designed to reflect true consumption by multiplying units by the number in a pack, providing a more accurate assessment of packaging performance [5]