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EV Pickups Are a Bust for US Carmakers
I have to say, I'm following these companies closely. And when you know the unit sales numbers come out every month, I'm shocked to see how small they are for EVs in general. But also the fact that all these companies have tried to get in with pickup trucks first.Why is that. I think when you had announcements from Rivian and Tesla early on that they were going to go with trucks. I think what everybody figured is the US pickup market is so big that even if a small portion of it went electric, you would stil ...