Core Viewpoint - Yatsen Holding Limited (逸仙电商) has returned to a growth trajectory, with significant improvements in revenue and a reduction in net losses, driven by a strategic shift towards skincare products [2][6]. Financial Performance - For the first half of 2025, Yatsen reported revenue of 1.92 billion yuan (approximately 268 million USD), a year-on-year increase of 22.4% [2][6]. - The net loss for the same period was 22.97 million yuan, a substantial decrease from a net loss of 203 million yuan in the previous year [2][6]. - In Q2 2025, revenue reached 1.09 billion yuan (approximately 152 million USD), reflecting a 36.8% year-on-year growth [6]. - Skincare brand revenue in Q2 2025 was 581.3 million yuan, marking a 78.7% increase, and accounted for 53.5% of total net revenue, up from 40.9% in the previous year [6]. Strategic Initiatives - The company has initiated a "second entrepreneurship" strategy since late 2021, focusing on skincare to diversify its revenue streams [6]. - Yatsen has made acquisitions of high-end brands such as Galénic, DR.WU, and Eve Lom to build a dual-driver model of color cosmetics and skincare [6]. - The company has emphasized R&D investment, with Q2 2025 R&D expenses reaching 36.12 million yuan, representing 3.3% of total revenue, maintaining over 3% for three consecutive years [6]. Future Outlook - The company anticipates total revenue for Q3 2025 to be between 780 million and 880 million yuan, projecting a year-on-year growth of approximately 15% to 30% [7].