Core Insights - Meta Platforms is enhancing user safety on WhatsApp and improving connectivity features on Instagram, which is expected to drive advertising revenues [1] - The integration of AI across platforms is increasing user engagement, contributing to higher ad revenues [2] Advertising Revenue Performance - In Q2 2025, Meta's advertising revenues increased by 21.5% year over year to $46.56 billion, accounting for 98% of total revenues [5][11] - The Zacks Consensus Estimate for Q3 2025 advertising revenue is projected at $48.07 billion, indicating over 20% growth compared to the same quarter last year [5] User Engagement and Features - AI-driven content improvements have led to a 5% increase in time spent on Facebook and a 6% increase on Instagram in Q2 2025 [2] - New features on Instagram, such as repost, interactive map, and Friends tab in Reels, are designed to enhance user connections [4][11] - WhatsApp has implemented anti-scam tools, detecting and banning over 6.8 million accounts related to online fraud in the first half of 2025 [3][11] Competitive Landscape - Meta is facing significant competition for advertising dollars from companies like Alphabet and Amazon [6] - Alphabet's advertising revenues rose 10.4% year over year to $71.34 billion, while Amazon's advertising business grew 23% year over year to $15.69 billion [7][8] Stock Performance and Valuation - Meta's stock has increased by 31% year to date, outperforming the broader Zacks Computer and Technology sector [9] - The company has a forward 12-month Price/Sales ratio of 8.98X, higher than the sector average of 6.74X [13]