Scottsdale, AZ, Oct. 01, 2025 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar is bringing its premium roasted coffees, teas, smoothies, and flavorful Fuel energy drinks to a new location in Northglenn, opening Friday, October 10. This new location comes off the heels of two other grand openings for the brand in Westminster and Aurora. The brand’s 10th Colorado location, located at 2135 E 120th Ave., will kick off with a full week of promotions to celebrate:  Oct. 10: Free 16-ounce drinks Oct. 11: Buy-one-g ...

Core Insights - Black Rock Coffee Bar is expanding its presence in California with a new location in Vista, marking its fourth store in the state and emphasizing its growth strategy in the Sunbelt region [2][3]. Company Expansion - The new store at 905 S Santa Fe Avenue will open on September 26, 2025, featuring promotional events such as free 16-ounce drinks, buy-one-get-one offers, and half-off food specials throughout the opening week [2]. - CEO Mark Davis expressed enthusiasm for further expansion in Southern California, highlighting the community's alignment with the brand's values [3]. Customer Engagement - The Black Rock Rewards app allows customers to earn "bolts" for every purchase, which can be redeemed for free beverages, enhancing customer loyalty [3]. - Recent menu additions, including protein-packed Egg Bites, are part of the rewards program, indicating a focus on product diversification [3]. Store Design and Experience - The Vista café features a custom mural and an industrial-modern design, aimed at creating a welcoming environment for customers [4]. - The company emphasizes fast, friendly service through its skilled baristas, aligning with its mission to positively impact the communities it serves [4]. Company Background - Founded in 2008 in Oregon, Black Rock Coffee Bar has grown to over 160 retail locations across seven states, showcasing its successful expansion strategy [5]. - The company promotes a culture of positivity and recognizes team members who exemplify its core values of grit, growth, gratitude, and grace [5].