Core Insights - The article discusses the rising trend of AI companion toys, particularly those designed in the form of accessories, such as the Fuzozo plush toy, which has gained significant popularity in the market [5][18]. - The shift from desktop robots to portable AI accessories reflects a strategic move by companies to cater to younger audiences and enhance social interaction through these products [30]. Group 1: Product Launches and Market Performance - Fuzozo, an AI toy, launched on JD.com in June and quickly became the second-best-selling item in the AI toy category, with monthly sales exceeding 20,000 units [5]. - Eiliko, an AI companion robot, successfully completed its crowdfunding campaign on Kickstarter in September, garnering support from approximately 4,700 backers and raising around $600,000 [6]. - LIVING.AI updated its product offerings in October, introducing a new accessory-shaped AI companion, HICOCO, indicating a trend towards smaller, portable designs [7][17]. Group 2: Industry Trends and Consumer Behavior - The emergence of multiple brands releasing AI toys in the accessory format suggests a trend where companies are following successful models rather than innovating independently [8][10]. - The target demographic for these AI toys appears to be young consumers, with Fuzozo aimed at young women and Eiliko focusing on couples [19]. - The shift to accessory-shaped AI companions allows for greater visibility and social interaction among users, enhancing the perceived value of these products beyond mere companionship [21][23]. Group 3: Product Development and Features - Companies like Robopoet, Energize Lab, and LIVING.AI initially launched desktop robots before transitioning to accessory designs, indicating a strategic evolution in product development [11][17]. - The functionality of these AI toys has remained consistent, with improvements in AI technology enhancing user experience rather than introducing fundamentally new features [21]. - The pricing strategy for these products has also evolved, with Fuzozo priced at approximately 399 yuan and Eiliko's early bird price set at $50, reflecting a trend towards more accessible pricing [28].