Core Insights - El Mayor Tequila is launching new 375mL sizes of its Blanco and Reposado expressions to cater to consumer preferences and usage needs [1][2] - The suggested retail price for the new 375mL sizes is set at $14.99, making it more accessible for consumers [2] - A spring cocktail kit priced at $89.99 will also be introduced, featuring a 375mL bottle of El Mayor Reposado along with cocktail ingredients [1] Product Details - El Mayor Tequila is produced at Destiladora Gonzalez Lux in Arandas, Mexico, using 100% estate-grown Blue Weber Agave from Jalisco [3][6] - The Blanco expression is an unaged tequila with a light body and floral notes, while the Reposado is aged for a minimum of nine months in American white oak barrels, offering fruit flavors with vanilla and spice [3] Awards and Recognition - El Mayor Tequila Blanco received gold medals at the 2025 ASCOT awards, the 2025 San Francisco World Spirits Competition, and the 2025 SIP awards [4] - El Mayor Tequila Reposado was awarded a gold medal at the 2025 ASCOT awards and a platinum medal at the 2025 SIP awards, and was recognized as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition [4] Company Background - El Mayor Tequila is part of Luxco, a leading producer and supplier of beverage alcohol products, which has been in operation since 1958 [7] - Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021, with a diverse portfolio that includes various premium brands [7]

Core Insights - El Mayor Tequila is produced at Destiladora Gonzalez Lux in Arandas, Mexico, using 100% estate-grown Blue Weber Agave from Jalisco, Mexico [1][3] - The brand has adopted a consistent packaging design across its product line to enhance consumer recognition [1] - El Mayor Tequila has received multiple prestigious awards, including gold medals at the ASCOT and SIP Awards, and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition [1][3] Product Offerings - El Mayor Tequila Blanco is an unaged clear tequila with a light body and floral hints [5] - El Mayor Tequila Reposado is aged for a minimum of nine months, offering fruit flavors with vanilla and spice [5] - El Mayor Tequila Rosado Reposado is finished in Cabernet Sauvignon casks for nine months, providing a rich, smooth taste with spiced-berry notes [5] - El Mayor Tequila Añejo is aged for 18 to 36 months, delivering a sophisticated flavor profile with caramel and grilled fruits [5] - El Mayor Tequila Extra Añejo is aged for a minimum of three-and-a-half years, featuring complex flavors of wood, caramel, dark chocolate, and hazelnut [5] - El Mayor Tequila Cristalino is aged for at least 12 months and filtered for a bright, crisp profile while retaining Añejo complexity [5] Company Background - Luxco, founded in 1958, is a leading producer and supplier of beverage alcohol products, operating under MGP Ingredients Inc. since 2021 [4] - The company has a diverse portfolio that includes brands from multiple distilleries, including the production of El Mayor Tequila at Destiladora Gonzalez Lux [4]