Core Insights - Walmart has become the presenting partner of ElClásico in the U.S., marking a historic milestone for both Walmart and LALIGA [3][9] - The partnership aims to enhance the experience of soccer fans in the U.S. through various events and activations [6][9] Company Overview - Walmart is the world's largest retailer, with fiscal year 2025 revenue of $681 billion and approximately 2.1 million associates globally [11] - The company operates over 10,750 stores and numerous eCommerce websites across 19 countries, serving around 270 million customers weekly [11] Industry Context - ElClásico, featuring FC Barcelona and Real Madrid, is a cultural phenomenon with an audience of 650 million viewers across more than 180 countries [4] - The match is scheduled to take place on the weekends of October 25-26, 2025, and May 9-10, 2026, during the 2025/26 LALIGA season [5] Partnership Details - The partnership will include large-scale viewing events, concerts, meet-and-greets with LALIGA Legends, and co-branded merchandise [3][9] - Walmart's involvement in soccer is part of a broader strategy to connect with a rapidly growing fanbase in North America, especially ahead of the 2026 World Cup [6][8] Marketing and Branding - A new visual identity for ElClásico will be introduced, featuring Walmart as the presenting partner, to be used across all match-related properties in the U.S. and Canada [2][3] - Walmart's partnership with LALIGA follows a recent multi-year agreement with Major League Soccer (MLS) and Leagues Cup, emphasizing its commitment to soccer [8]