Tesla absolutely has popularized this. It's not necessarily the case that they're the first and only. And that's really the sort of big takeaway that you get from from today's big tech is that, you know, they really went in this direction.You know, the customer wasn't really asking for it. I think there's a great quote in the story about this idea that everybody knew how to operate doors before this. And now it is very confusing.We've sort of complicated the, you know, an aspect that didn't need to be compl ...