Core Insights - Pricer will present a new global study at the NRF 2026 Expo, revealing insights into consumer motivations and behaviors in retail [1][2] - The study surveyed 5,000 consumers across the UK, Germany, France, Italy, and the US, conducted in October 2025 [1] - The findings will be discussed in a session titled "Shelf Awareness: How Smart Stores Win Shoppers," featuring Pricer's Chief Product Officer and a technology officer from East of England Co-op [2][3] Consumer Expectations - The concept of 'shelf awareness' is becoming crucial in modern retail, focusing on how physical shelf edges can communicate and influence shoppers [3] - Rising expectations, particularly among Gen Z consumers, demand clarity, transparency, sustainability, and improved in-store experiences [3] Pricer's Offerings - Pricer will showcase retail solutions at NRF that align with consumer demands for enhanced shopping experiences [4] - The company has delivered over 350 million electronic shelf labels in more than 28,000 stores across over 70 countries, emphasizing its role as a leader in retail technology [5]

Core Viewpoint - A new report indicates that Instacart's AI technology allows for price discrimination among shoppers, prompting lawmakers to propose the One Fair Price Act to make this practice illegal [1] Group 1: Price Discrimination - The study found that shoppers at various stores, including Target, Kroger, and Costco, experienced price differences of up to 23% [1] - This price variation could potentially add $1,200 to a family's annual grocery bill [2] - An example from a Target store in Ohio showed one customer charged $2.99 for peanut butter while another was charged $3.59, reflecting a price increase of over 20% [2] Group 2: Industry Response - An Instacart spokesperson stated that their pricing tests are short-term and help retail partners understand consumer preferences [3] - Consumer Reports and Groundwork Collaborative criticized this pricing strategy, suggesting it leads to higher prices and could become widespread [3] - Many grocery retailers in the U.S. are transitioning to electronic shelf labels, which could facilitate dynamic pricing strategies [4] Group 3: Future Implications - Walmart plans to eliminate traditional price labels in favor of electronic shelf labels by the end of next year, which could enable more sophisticated pricing experiments [4] - The use of AI in pricing could lead to fluctuations in grocery prices in real-time, affecting consumer purchasing behavior [5]

Core Insights - The adoption of electronic shelf labels is increasing in grocery stores across America, with a projected growth of the global market from $1.85 billion in 2024 to $7.54 billion by 2033 [1] - Walmart plans to implement electronic shelf labels in 2,300 stores by 2026, which will significantly reduce the time required for price updates from two days to minutes [2] - Concerns have been raised by lawmakers regarding the potential for grocery stores to implement dynamic pricing, which could lead to price increases during high demand periods [3][4] Industry Growth - The electronic shelf label industry is expected to experience significant double-digit year-over-year growth in the foreseeable future [2] - Dynamic pricing enabled by electronic shelf labels could potentially reduce food waste by up to 21% [5] Company Responses - Kroger has stated that it does not engage in surge pricing and uses electronic shelf labels to better manage inventory and lower prices on perishable items [5] - Amazon has confirmed it has no plans to utilize surge or dynamic pricing [6]

The spread of electronic shelf labels in grocery stores has raised alarms among U.S. lawmakers and consumers who fear they could unleash surge pricing in the aisles https://t.co/vxaqrJqJXl ...

The spread of electronic shelf labels in grocery stores has raised alarms among U.S. lawmakers and consumers who fear they could unleash surge pricing in the aisles https://t.co/6b4aOXVbBQ ...