Core Insights - Microsoft has officially ended support for Windows 10, leading to a global PC replacement wave and an 8.1% year-over-year increase in PC shipments in Q3 [1] - Approximately 40% of PCs are still using Windows 10, indicating that replacement demand will continue to drive market growth for several years [1] - Major PC brands such as ASUS, Acer, Quanta, and Compal are expected to benefit from this ongoing growth trend [1] Group 1 - Q3 global PC shipments increased by 8.1% year-over-year, primarily driven by the end of Windows 10 support and changes in U.S. tariff policies [1] - Lenovo maintains its leading position in the market, followed by HP, Dell, Apple, and ASUS, with only Dell showing a year-over-year decline [1] - ASUS experienced a significant increase in shipments, with a quarterly growth of 22.5% and a year-over-year growth of 14.1%, making it the fastest-growing company among the top five PC manufacturers [1] Group 2 - Beyond the operating system-driven replacement demand, the rise of AI PCs is expected to create another significant wave of change, although this has not yet been reflected in current data [2] - With the introduction of new AI-capable processors from Qualcomm and NVIDIA, AI PC shipments are projected to see substantial growth starting in 2026 [2] - The combination of ongoing Windows 10 replacement demand and the growth of AI PC shipments is expected to sustain year-over-year increases in PC shipments through 2026 [2] Group 3 - Compal noted that despite the end of the industry seasonality effect, uncertainties remain in the PC market, but Q4 shipments may still see growth [2] - Quanta shipped 12.7 million laptops in Q3, reflecting a 5% quarter-over-quarter increase and a 0.8% year-over-year increase, with expectations of single-digit percentage growth for the full year [2] - Wistron shipped 6.4 million laptops in Q3, achieving an 8.5% quarter-over-quarter increase and a 23.1% year-over-year increase, with an upward revision of the annual growth rate to double digits [2]