Core Insights - The Boston Beer Company has launched Emerald Hour, a new line of THC-infused gummies, expanding its non-alcoholic cannabis product offerings [1][3][11] - The gummies are available in Ontario and Alberta, with each gummy containing 5mg of THC and packaged in convenient two-pack containers [1][3] - The first flavor introduced is Peach & White Grape, designed to appeal to cannabis consumers seeking a flavorful experience [2][16] Product Details - Emerald Hour gummies are made with live rosin and solventless cannabis diamonds, ensuring a full-spectrum cannabis experience [3] - The brand's existing lineup includes ready-to-drink non-alcoholic cannabis cocktails, which contain 10mg of THC per 222ml mini-can and are available in over 600 dispensaries across Canada [3][4] - The current beverage flavors include Agave, Lime & Sea Salt, Cranberry & Citrus, Ginger & Lime, and Lime & Mint [10] Responsible Consumption - To promote responsible cannabis consumption, Emerald Hour is collaborating with Ally, a women-owned brand that provides secure storage solutions for cannabis products [4] - Ally containers are designed to be smell-proof and feature a lockable code for added security [4] Company Background - The Boston Beer Company, established in 1984, is known for its high-quality craft beverages and has expanded into non-alcoholic cannabis products through its Canadian subsidiary [6][7] - The company has a diverse portfolio that includes craft beer, hard cider, hard seltzer, and hard tea, with a commitment to innovation in beverage offerings [6]

Core Insights - BBCCC Inc, a subsidiary of The Boston Beer Company, is launching new cannabis-infused beverages, including a 10mg THC Rosin-Infused Iced Tea and expanding its Emerald Hour cannabis cocktail line into British Columbia [1][3][5] Group 1: Product Launches - TeaPot has introduced a new Rosin-Infused Lemon Black Iced Tea with 10mg of THC, which is twice as potent as the original version and maintains its award-winning taste [2][5] - Emerald Hour is launching two new cannabis cocktail recipes: Agave, Lime, & Sea Salt and Lime & Mint, both infused with 10mg of full-spectrum THC sourced from live rosin and cannabis diamonds [3][4] Group 2: Market Expansion - The new TeaPot iced tea is now available in dispensaries across British Columbia, Nova Scotia, and Ontario, with plans for further market expansion [2][5] - Emerald Hour's expansion into British Columbia reflects a growing trend in Canada for non-alcoholic cannabis options, catering to consumers seeking alternatives in traditionally alcohol-dominant settings [5] Group 3: Production and Quality - Both TeaPot Iced Teas and Emerald Hour Cannabis Cocktails are produced at Peak Processing Solutions located in Windsor, Ontario, ensuring quality and consistency in their offerings [5] Group 4: Company Background - The Boston Beer Company, established in 1984, has evolved from brewing craft beer to producing innovative non-alcoholic cannabis beverages through its Canadian subsidiary, BBCCC, Inc., which focuses on research and innovation in this sector [7][9]