GoHealth's Position and Opportunity - GoHealth aims to be an integrated "navigator" in the Medicare care journey, leveraging over 100 million interactions over the past decade[9] - GoHealth has evaluated over 10 million Medicare beneficiaries, providing insights into their needs[9] Industry Problem - Medicare Advantage (MA) plan enrollment has increased by 130% since 2009, leading to issues for beneficiaries and health plan partners[10] - Beneficiaries face being overwhelmed with information and a lack of trust in the process[12] Encompass Solution - GoHealth's Encompass solution is an end-to-end approach designed to simplify the Medicare experience[13] - Encompass Connect can deliver positive net cash in Year 1, with $260 cash in compared to the LTV model's -$350 cash out, and predictable, positive margins annually[16,17]