Core Insights - The Midwest Energy Efficiency Alliance (MEEA) awarded the Inspiring Efficiency Marketing Award to Walker-Miller Energy Services and ComEd for their collaborative Energy Saving Kits program aimed at promoting clean energy access [1][7]. Company Initiatives - Walker-Miller Energy Services and ComEd developed a unique outreach strategy to distribute free energy-efficient product kits, utilizing market segmentation data for targeted email outreach [3][5]. - The Energy Saving Kits include LED light bulbs, night lights, and weatherization products, designed to enhance household energy efficiency and reduce monthly energy bills for income-eligible customers [4][3]. Marketing and Engagement - ComEd's email marketing campaign effectively informed customers about the Energy Saving Kits, leading to increased engagement and requests from previously unaware customers [5]. - The campaign prioritized income-eligible households, ensuring that energy-saving resources reached those most in need, resulting in a significant increase in kit requests [5][6]. Program Impact - Since its launch in 2008, ComEd's energy-efficiency program has saved customers over $12 billion on energy bills and reduced electricity consumption by 103 million megawatt-hours, equivalent to preventing over 77 billion pounds of carbon emissions [8][9]. - The impact of these savings is comparable to planting more than 35 million acres of trees, highlighting the environmental benefits of the program [9]. Organizational Background - Walker-Miller Energy Services is a Certified B Corporation focused on clean energy, diversity, equity, and inclusion, while ComEd serves over 10.7 million customers in northern Illinois [10][11]. - MEEA promotes energy efficiency as a pathway to a clean, affordable, and sustainable future, serving as a resource for members and policymakers [12].

Core Insights - ComEd, in collaboration with Walker-Miller Energy Services, received the Inspiring Efficiency Marketing Award for its Energy Saving Kits portal and marketing program at the Midwest Energy Solutions Conference [1][7] Company Initiatives - ComEd aims to expand access to energy-saving programs, particularly for income-eligible customers, to reduce energy use and environmental impact [2] - The Energy Saving Kits program has been available for approximately 10 years, providing complimentary kits with energy-saving products to eligible customers [2] Program Impact - Approximately 20,000 Energy Saving Kits were delivered, resulting in over 12,300 megawatt hours of electricity savings and 724,200 therms of natural gas savings, equating to nearly $3 million in customer savings on energy bills [3][4] - Since its launch in 2008, ComEd's energy-efficiency program has saved customers over $12 billion on energy bills and reduced electricity consumption by 103 million megawatt-hours, preventing over 77 billion pounds of carbon emissions [8] Marketing and Outreach - ComEd and Walker-Miller utilized targeted email outreach based on market segmentation data to effectively distribute the Energy Saving Kits [4][5] - The campaign prioritized income-eligible households, significantly increasing kit requests and ensuring resources reached those most in need [5] Recognition and Awards - The Inspiring Efficiency Marketing Award recognizes impactful campaigns that enhance participation in energy efficiency programs and promote energy-efficient product adoption [6][8]