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黑猫投诉2025年度娱乐票务领域投诉数据报告:超8成投诉提及退款难
Xin Lang Cai Jing· 2026-02-12 09:12
Core Insights - The report by Black Cat Data Center and Black Cat Complaints highlights the trends and issues in the entertainment ticketing sector for 2025, based on complaint data [1][8]. Group 1: Complaint Statistics - A total of approximately 57,000 complaints were received in 2025, with peaks in February due to the popularity of the film "Nezha: Birth of the Demon Child" during the Spring Festival, leading to a surge in ticket refund and rescheduling complaints [1][9]. - Complaints related to live performances (concerts, music festivals, dramas) accounted for 56.8% of the total, while movie-related complaints made up 35.5% [2][10]. Group 2: Complaint Issues - The primary issues in entertainment ticketing complaints include difficulties in obtaining refunds and poor after-sales service, with 83.77% of complaints mentioning refund difficulties [4][12]. - Complaints regarding ticket sales platforms and cinema experiences, such as high prices for special screenings and equipment affecting viewing experiences, were also significant [2][10]. Group 3: Market Trends - The first quarter saw a significant increase in movie-related complaints, reaching 64.7%, driven by the Spring Festival box office hits [3][11]. - Following the Spring Festival, the live performance market began to recover, maintaining complaint rates above 60% in subsequent quarters [3][11]. Group 4: Demographics of Complainants - The age group of 20-30 years constituted over 60% of the complainants, indicating a strong willingness to assert their rights among younger audiences [6][14]. - More than 60% of complaints originated from residents of first- and second-tier cities, highlighting these areas as the primary consumer base for entertainment ticketing [7][15]. Group 5: Complaint Handling - There is a significant disparity in complaint handling among major ticketing platforms, with some platforms like Damai and Maoyan achieving response rates above 90%, while others like Xiu Dong and Fun Play Island had response rates of 0% [5][13].