Core Insights - TikTok Shop is leading a global commercial transformation in cross-border e-commerce through its unique content-driven approach, enhancing consumer shopping experiences [1][3][5] Group 1: Business Performance - Euhomy's exposure on TikTok Shop reached 500 million times in the first half of 2025, with its GMV doubling during major promotional events [3] - TikTok Shop's cross-border POP business in the U.S. achieved nearly 100% growth in the past six months, driven by high-quality content and effective marketing strategies [5] - Katch Me, a UK fashion brand, saw its single product exposure exceed 2 million times and live stream GMV surpass $10,000 during TikTok Shop's Deal Drops event, with weekly sales growth reaching 30% [5] Group 2: Market Expansion - TikTok Shop expanded into six new markets including the UK, Germany, France, Spain, Italy, and Japan in the first half of 2025, creating new growth opportunities for merchants [3] - The upcoming "Global Black Friday" event will feature enhanced strategies and gameplay to help merchants expand their global market presence [3][6] Group 3: Content Strategy - The platform emphasizes the importance of high-quality products and engaging content, encouraging merchants to invest in short videos and live streaming to showcase product appeal [6] - Collaborating with influencers is highlighted as an effective way to enhance content impact and drive sales [6] Group 4: User Experience - Improving user experience is crucial for building trust and customer loyalty, with brands like Katch Me implementing measures such as 24-hour shipping and hassle-free return policies [7]