Instacart is suspending its price testing practice on its grocery delivery platform, according to a Monday (Dec. 22) company blog post.By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.The announcement followed the D ...

Core Viewpoint - Instacart will stop using AI-driven pricing tests on its grocery delivery platform due to scrutiny from a study and criticism from lawmakers [1][2] Group 1: Company Actions - The company announced that retailers can no longer utilize its Eversight technology for pricing experiments, effective immediately [1] - Instacart acquired Eversight for $59 million in 2022, which allowed retailers to conduct pricing tests [2] Group 2: Customer Impact - The company acknowledged that the pricing tests led to different prices for the same item at the same store, which caused confusion among customers [2] - Instacart emphasized the importance of trust, transparency, and affordability, especially during challenging economic times for families [2] Group 3: Technology Purpose - The technology was initially intended to help retailers enhance sales and growth while providing customers with the best deals [3]