Core Insights - Southwest Airlines has made a strategic shift from an open seating policy to assigned seating, which has generated significant interest from both customers and investors [1][4] Financial Performance - Morgan Stanley has maintained an "Overweight" rating for Southwest Airlines, raising the price target from $50 to $55, reflecting confidence in the airline's strategic changes and growth potential [2][6] - The introduction of assigned seating is forecasted to lead to a fourfold increase in profits, contributing to a significant surge in stock prices [3][6] - As of the latest trading session, LUV's stock is priced at $48.43, reflecting an 18.53% increase, with a trading volume of 30.97 million shares and a market capitalization of approximately $25.05 billion [5] Operational Changes - The transition to assigned seating is part of the largest operational shift in the company's history, which also includes the introduction of extra legroom options and varied fare choices aimed at enhancing customer experience and driving revenue growth [4][6]